When running a business, you may encounter things that are beyond expectations. This can make you unfocused so that your business becomes hampered. To avoid this, you need a strategy in doing business.


Apart from making business actors more focused, business strategy is also important for measuring the achievements that you have obtained. It will also be easier for you to identify what strengths and weaknesses you have. So, how do you prepare the right business strategy? So that you can consider well, let’s get to know the following types of business strategies!

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1. Business growth


The business growth strategy focuses on how you introduce the latest products or features. Through these products and features, customers can enhance their shopping experience that cannot be found at other brands. For example, your business uses payment fintech services so that customers can make non-cash transactions. Not only that, you can also use business growth strategies to expand to new target markets, such as reaching potential customers based on market research or references from business partners.


2. Cost Leadership


Cost leadership is a strategy for businesses that want to offer products and services at competitive prices. This strategy is carried out so that your business can stand out more than other businesses. If you want to carry out cost leadership, you must find a solution to reduce production costs without reducing product quality. For businesses, cost leadership can help them be more flexible and attract potential customers by offering more affordable prices.


3. Business focus


Business owners who use a business focus strategy will first determine which customer segment they want to target. This is important because in a business focus strategy, you are expected to be able to carry out promotions and sell products according to what customers need. Therefore, business actors who want to carry out a business focus strategy also need to master certain skills that help them achieve their goals. Not surprisingly, the results of this one business strategy can be more significant than promoting products in general.

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4. Structuralist


As the name implies, a structuralist business strategy focuses on building a business based on the current business situation. Not only that, you also need to understand the structure of the industry that you are involved in to make it easier for you to understand how the business works. Some examples of implementing a structuralist strategy in business are when selecting vendors and when making deliveries to customers.


5. Differentiation


Business actors can develop their business through a differentiation strategy, namely displaying unique aspects that are not owned by competitors. There are several things that can support you in implementing differentiation, such as emotional responses, innovation, unique experiences, and product prices. Of course, this strategy requires you to use creativity. Therefore, you can also use offers in the form of premium products and services.


6. Acquisition


The acquisition strategy is used when you promote your business using other businesses. So, this strategy is different from organic business growth which focuses on developing the business directly. You can consider an acquisition strategy because you can gain experience, knowledge, and abilities from your business partners. And of course, you can get more customers while reducing the competition.


Business strategy provides a great opportunity for business actors to achieve the desired target. Conversely, without having a strategy, you will find it difficult to run your business. Of the business strategies above, have you implemented any?

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