The flower shop business or also known as the florist business is one type of business that is timeless. You see, this business does not only sell at certain moments, but on various occasions. No wonder, you can get many benefits when running this business.


Although it is considered a promising business, it does not mean that success in the florist business can be obtained instantly. There are several things that you need to pay attention to so that the florist business that you run can grow. Find out the explanation through the following review!


1. Take advantage of digital platforms


In the past, flower shop owners might only rely on orders from customers who live near their place of business. However, thanks to the rapid development of today’s technology, you can also reach customers widely and send their orders via courier. All you need to do is place an ad on social media or search engines like Google, for example, which contains product types and discounts.

[Also read: 10 Most Popular Types of Hydroponic Plants and Suitable Business Opportunities]


2. Manage time


As we know, flower shop owners can indeed get orders at any time, regardless of time. Therefore, so that each flower order can be assembled and delivered on time, you must be able to manage time effectively. Make a priority scale to determine which ones you should prioritize and which things you can do after that.


3. Show customer reviews


Word of mouth is an effective way to convince potential customers of the quality of the product they want to buy. You can also use this strategy through reviews from customers who have purchased a bouquet of flowers at your store. Show their opinions on social media channels and websites so that the audience can read them easily.


4. Rely on the right business solutions


So that the flower shop business that you run can run smoothly, you should not miss a business solution that is suitable for the current era. These solutions will help you to improve the quality of products and services, one of which is the Cashlez Payment Gateway which provides various payment options so that transactions can be done practically.

[Also read: 8 Green Business Opportunities in the Post- Pandemic Era]


5. Have a niche market


A niche market, also known as a niche market, is a specific area that a business is targeting. As a flower shop owner, you also need to introduce what your business focus is, for example in the form of a flower shop that helps prepare weddings or formal events such as building inauguration. In addition, you can also introduce special services to your business, such as accepting various non-cash payment services so that they can be ordered via credit/debit card payments, e-wallet, and virtual accounts.


6. Prepare business strategy


If you open a business without making any plans, then you have indirectly hampered the development of your florist business. Before this happens, make a business plan, for example, based on the budget used and the location of the business. Don’t forget to register your business too.


Without serious effort, the desire to run a bustling florist business will only be a plan. So, what things are you planning to improve on your florist? Also make sure to provide Cashlez cashless payment service so your customers can choose the type of transaction they want conveniently!

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