Image by jcomp on Freepik


It doesn’t feel like it’s been two weeks since we entered the month of Ramadan, which means Eid al-Fitr is getting closer. After one month of fasting, Muslims will welcome Idul Fitri which will also be a national holiday. At this moment, people can gather together with their family and closest friends.


In the midst of the Eid holidays, of course there are many people who will shop while enjoying their free time. Therefore, business actors also need to prepare their business so that it can adapt to customer trends. So, what are the things that businesses need to do ahead of Eid? Find out the answer through the following review!

[Also read: 7 Most Wanted Products When the Fasting Month Comes]


1. Happy Eid Greetings


At least, one week before Eid al-Fitr, you should have prepared a message containing Eid greetings. Then, these greetings can be published one night before Hari Raya Aidilfitri. Apart from aiming to maintain friendship with customers, you can also combine this greeting with special promos that customers can enjoy, for example, such as giving discounts.


2. Give the last offer ahead of Eid


Basically, you can apply discounts right before Eid. In this promotion, you will convince customers to shop because the special prices you offer will change soon. If they missed this opportunity, then they couldn’t save more budget when shopping.


3. Promote products through social media


As we know, the closer the Eid Al-Fitr celebration gets, the more people will shop to buy various products, ranging from various cakes and chocolates, clothes, accessories, to decorations ahead of Eid. Therefore, you must also actively provide information about the products you sell, for example through online platforms such as social media.

[Also read: 8 Business Ideas During Ramadan 2023, Suitable to Become Side Businesses]


4. Follow the existing trends


What can you do to bring the feel of Eid al-Fitr to your business? Of course, one of the most popular ways is to apply things that are trending. Meanwhile, after you implement a trend, you can also provide knowledge about the products and services you provide, for example through social media.


5. Create relevant content


So that you can maintain good relationships with customers, especially at the moment of Eid, be sure to create content that is relevant to the context and tendencies of your business. For example, you can hold a special giveaway program to welcome Eid al-Fitr which will give away worship items. Not only that, you can also provide information in the form of tips to fill your free time during the Eid holidays.


6. Spread the spirit of sharing goodness


The month of Ramadan is a holy month that can be used as an opportunity to share love with others. So, apart from focusing on selling various products, you can also remind your audience about the importance of applying a spirit of sharing. Moreover, this activity does not have to start with big things, but simple things, such as distributing clothes that we no longer use and donating to aid programs for people in need.


Eid al-Fitr is one of the most awaited moments. Moreover, many people will share and receive gifts from those closest to them. As a business actor, you can use this opportunity to improve business performance. Cashlez, an Indonesian payment gateway service provider, presents an integrated payment solution so that customers can make transactions with various non-cash features.

Share : icon icon