ARTOTEL Thamrin Jakarta -

As we know, the hotel industry has been hit hard by the Covid-19 pandemic. ARTOTEL Group, which is a Cashlez Merchant, experienced these difficult times. In the Cashlez E-Talk which was held at the end of July, Yulia Maria, Director of Marketing and Communication of the ARTOTEL Group explained the drastic decline in hotel occupancy during the Covid-19 emergency. Usually, an occupancy rate of just 50 percent indicates poor hotel performance. However, when Covid-19 was declared a pandemic, hotels could only get occupancy of 10 to 20 percent. However, ARTOTEL Group has its own strategy to maintain communication with customers while operating at a new adaptation period. So, what kind of strategy? Check out the following explanation!

Creativity without limit
As a hotel that carries the theme of art and creativity, ARTOTEL Group always collaborates with local artists to present various modern works of art. Hence, when visiting ARTOTEL, we can find works of art that are installed in public facilities, public areas, and walls. Not only that, the ARTOTEL Group is also a forum for artists through art exhibitions which are held regularly.

The emergency situation of the Covid-19 Pandemic has certainly made the ARTOTEL Group eliminate periodic exhibition events. However, this situation has not made ARTOTEL Group stop providing entertainment for its customers. ARTOTEL Group art exhibitions are still held virtually. Not only that, ARTOTEL Group is also active on social media to provide educational entertainment with themes that appeal to the audience, for example through the Art Talk program which is held live on Instagram @artotelgroup.

Launching attractive offers for customers
No one can know for sure when the Covid-19 pandemic will end. However, this uncertainty should not discourage us. In the midst of this challenging period, ARTOTEL Group remains optimistic and presents attractive offers for customers, for example through pre-sale programs and flash sale ARTOTEL vouchers that customers can use to stay overnight during the new adaptation period.

The vouchers offered by ARTOTEL have a long period, namely until next year. So, customers who don’t want to stay overnight can also buy these vouchers to be used in the following months. ARTOTEL customers can choose to stay at ARTOTEL which are spread across Jakarta, Bandung, Semarang, Bali, Surabaya, Batu, Yogyakarta, and Medan.

Make customers feel safe and comfortable
It is very important for ARTOTEL Group to make customers feel safe and comfortable staying during the new adaptation period. Therefore, ARTOTEL Group also performs disinfectants to optimize hygiene and sanitation. In addition, Yulia Maria also explained the application of social distancing and the use of a barcode system for food menu lists. In addition, ARTOTEL Group also uses ala carte services to minimize physical contact. Meanwhile, customers who enjoy buffet dishes will be served by ARTOTEL group staff so that buffet hygiene is maintained.

To increase customers’ sense of security and comfort, ARTOTEL also maximizes online transactions through Cashlez. Because as we know, online transactions reduce direct contact so as to prevent the spread of the Covid-19 Virus. For ARTOTEL Group, the use of Cashlez is also very helpful in the revenue monitoring process through access to the reporting dashboard. Transactions in the ARTOTEL Group can be seen in real time, anytime and anywhere.

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