Whatever type of business you run, your customers will always have an important role in the development of your business. The more they feel satisfied and have a pleasant shopping experience, the more likely they are to stick with your business and not switch to competing brands. Of course, the customer shopping experience also really depends on how you as a business actor interact. Want to know how to interact with customers effectively? Find out the answer through the following review!

[Also read: Want to Conduct a Customer Survey? Ask These 6 Questions!]


1. Show empathy


Every customer hopes that you can understand and pay attention to them. So, show empathy when you interact. Keep in mind that to show empathy, you don’t always have to do complicated things. In fact, this empathy can begin to be shown through your attitude, such as showing gratitude, apologizing if there are problems experienced by customers, and trying to understand the situations faced by customers.


2. Asking customer opinion


If you want your business to be more advanced, then you must continue to look for opportunities to grow. One way is through the opinions of customers about products and services. You can ask this opinion through surveys or directly when interacting with customers. Through this feedback, you can also bring innovations to make your business adapt to the times, for example, the Cashlez non-cash payment system service so that the transaction process becomes convenient, fast and safe.


3. Use communicative language

When interacting with customers, you need to use communicative language. This not only makes it easier for you and customers to communicate, but also makes customers feel comfortable when interacting with you. Apart from that, you also need to show a positive attitude through the conversations you have.

[Also read: Customer Relations Vs Customer Experience, What’s the Difference?]


4. Use the right tools


In order for interactions with customers to be more optimal, you can use various tools, such as communication media. i.e. email or telephone. Not only that, you can also create a website page about tutorials for customers. So, they can immediately find the answers they are looking for.


5. Quickly respond to customers


Customers who contact you aim to get answers or solutions to the confusion or problems they face. So, you also have to try to be able to respond as quickly as possible. Don’t let customers wait until they finally feel disappointed with the quality of the customer service that you present. Please note that a fast response not only helps customers, but also helps your business to grow.


6. Create a customer service system


Apart from trying to provide a quick response when contacted by customers, you also need to create a customer service system. This system helps you to deal with problems or answer questions asked by customers in a practical way. For example, when a customer calls you, you must first determine what type of service the customer needs, such as returning goods or how to use the product. After that, make sure to record the customer’s contact so you can call them back if necessary.


Every interaction you have with customers greatly influences their assessment of your business. If they think the products and services you provide are not what they need, of course you can lose them. Conversely, when you can communicate effectively and understand what customers want, they will become more loyal.

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