The online shopping trend is now increasingly popular in Indonesia because it offers various conveniences. Some of them include promotions for discounted shipping costs, product discounts, and various non-cash payment options. Not surprisingly, many business owners offer their products and services through online platforms.

 

Online selling activities are often referred to as electronic commerce (e-commerce). Transactions in e-commerce can be done through electronic devices such as laptops, smartphones, and tablets. Reporting from databooks.katadata.co.id, there are 2.36 million e-commerce businesses in Indonesia in 2020. So, if you are also running an e-commerce business, make sure to follow these tips to maximize your business!

[Also read: Are you a Reseller? Pay Attention to the Following Dos and Don’ts!]

 

1. Make a good first impression

 

First impressions have an important impact on the development of your e-commerce. To make a good first impression, make sure you create an e-commerce store creatively, for example through a design that enhances the e-commerce visitor experience. In addition, you as a business actor can also integrate online stores with the Cashlez payment link payment service. This feature allows customers to transact using QR codes and Virtual Accounts.

 

2. Easily accessible via mobile devices

 

If you want to optimize sales through e-commerce, then make sure the platform you use is mobile-friendly. This is because smartphones are used most often among other devices. To make sure that your e-commerce business is easily accessible on mobile devices, try doing a test that shows how your business website looks.

 [Also read: 6 Online Business Challenges, Have You Ever Experienced Them?]

 

3. Use more photos

 

Reporting from t-sciences.com, humans are visual creatures so we can capture visual processes faster than text. Therefore, you also need to take advantage of this opportunity to fill your business site using visual content. In addition to making the appearance of e-commerce more attractive, the process of adding photos is also more practical.

 

4. Add a Call to Action button

 

Call-to-Action (CTA) buttons have an important role in increasing conversion rates. So, you have to consider several aspects regarding the CTA button you are going to use. Some of them such as the size, location, and color of the button. You can use the CTA button for various purposes, such as inviting visitors to subscribe to a newsletter or registering for your business product.

 

5. Put customers first

 

Different from offline businesses, e-commerce businesses do not require a strategic location so they are not accessed directly. Visitors who want to shop cannot see, touch, and try the items they want to buy. So, what do you need to do to show that your products are guaranteed quality? Of course, you need to show the pluses of your business, such as explaining product details. To make customers more interested, you can also hold promotions in the form of product discounts or free shipping.

 

6. Provide relevant information

 

The information contained in e-commerce must be in accordance with what customers need. For example, you add information about shipping terms and goods returns so that customers don’t feel confused when they need that information. In addition, information on purchasing policies will also help customers to shop more practically and comfortably.

 

Running an e-commerce business can provide various benefits for business people and buyers. Besides being able to save operational costs, you can also serve customers more flexibly. Also make sure to apply attractive promos and programs for your customers!

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