Cashlez Together with Emditek Invites 500 Sentul City Clean Market Merchants to Accept Non-Cash Transactions

JAKARTA, April 27 2021 - In accordance with Cashlez’s initiative to start exploring traditional markets in Indonesia, today, April 27 2021, Cashlez together with PT Media Dimensi Teknologi Indonesia (Emditek) inaugurated a collaboration with Sentul City Clean Market as the first market partner.

Through this collaboration, buyers can make non-cash payments using credit cards, debit cards, QRIS, Virtual Accounts (VA) and Cashlez-Link at the Sentul City Clean Market which consists of shophouses, kiosks, wet booths, dry stalls and food courts.

CEO of Cashlez, Suwandi, said, "We believe that the non-cash payment system will continue to grow rapidly in line with the growth of economic digitalization in Indonesia. Therefore, it is also time for traders in traditional markets to start adapting non-cash payments for everyday transactions.”

Based on survey results from VISA, 63% of Indonesian consumers admit that they carry less cash and shop less with cash, where this number is the highest in the Southeast Asian region. Furthermore, 7 out of 10 said they no longer need to carry cash. In addition, according to data from Bank Indonesia, as of February 2021, payment transactions using cards increased by 4.93% (yoy) and electronic money transactions grew by 26.42% (yoy).

"We realize that people are now getting used to making non-cash payments. Especially in this month of Ramadan where there is an increase in the need for basic commodities that require various kinds of payments. It is hoped that with this non-cash transaction, it will change people’s behavior as well to buy daily and monthly needs which were previously at supermarkets or hypermarkets to traditional markets," said Hendra Harsono, Main Director of Sentul City Clean Market.

Meanwhile Yudi Kusman, CEO of Emditek who is a partner of Cashlez said that MSMEs are a market with enormous potential, but there are still many MSMEs who do not enjoy digital transaction facilities, especially in traditional markets. "In addition, most traders in traditional markets do not understand well about non-cash transactions, therefore we as fintech players need to provide them with an understanding. We are sure that a joint road like this will facilitate the expansion of non-cash in Indonesia, especially in traditional markets." said Yudi.

“The target of 500 traders is the initial target. In the future, penetration will continue to be expanded by cooperating with more traditional market traders, both within the city and outside the city, to encourage economic growth for Indonesian MSMEs," stated Suwandi.

#UMKMBisaYuk campaign

In line with Cashlez’s commitment to continue to increase the use of non-cash in Indonesia, Cashlez presents the #UMKMBisaYuk campaign. Through this campaign, Cashlez presents an educational program regarding the implementation of non-cash for MSMEs.

"One of the challenges in expanding non-cash penetration in Indonesia is education. In this campaign, we will provide an understanding of the benefits, benefits, and procedures for implementing non-cash for businesses. The hope is that more and more MSMEs will switch to non-cash in line with the government’s expectations." said Suwandi.

This program has been implemented for the first time at the Sentul City Clean Market by providing education to traders for 2 weeks.

Going forward, the #UMKMBisaYuk campaign will continue to run simultaneously with the expansion of Cashlez’s market penetration in Indonesia.