For more than two months we have implemented physical distancing to reduce the risk of the spread of the Covid-19 virus. Many habits must be changed to reduce the risk of exposure to this virus, ranging from activities at home to communicating virtually with family and friends. Meanwhile, buying and selling activities also increasingly rely on the online system.


Changes in consumer behavior due to the Covid-19 pandemic make businesses also need to adapt to ensure consumers continue to shop safely. Because after going through this crisis, it is almost impossible for consumers to shop like a pandemic before. Here are the changes in how you shop for consumers that you must know!


  1. Just look, don’t touch

Covid-19 pandemic changes the habits of consumers when they want to shop. When finding an interesting product, consumers no longer hold the product, but only see it. This is because based on the results of studies, Covid-19 Virus can last for a maximum of three days on the surface of stainless steel and plastic. While on the surface of the cardboard, this virus can last for 24 hours. When many businesses reopen their stores, of course many consumers are careful to hold sales products because these products can also be touched by other consumers. In addition, surfaces that are often touched by many people are shopping baskets and cash. This is what makes the government recommend you as a business actor to provide payments that do not require direct contact. As a solution, you can join Cashlez Merchant and use the QuickShare feature. This feature allows you to send payment QR codes to customers via WhatsApp or other media.


  1. Avoid crowded places

Just as it breaks the habit of touching things, consumers also tend to avoid crowded and crowded places. This is because social distancing that accustoms us to keep a distance of at least 6 feet from others. And the application of social distancing is also likely to continue in the future. In addition to avoiding crowded and crowded places, consumers also tend to visit shops that provide open air. Not only that, to maintain the safety and comfort of visitors, shops will also limit the number of consumers who can enter to ensure that stores continue to apply social restrictions. So if for example the capacity of visitors is 15 people, the 16th visitor will be asked to wait outside before one of the visitors has left the store.


  1. Buy from local businesses

Based on the tendency of buying and selling during the pandemic, it can be seen that many customers prioritize shopping for local products. They want to contribute so that Indonesian business people can continue to maintain their business. These local products can vary, from coffee shops, boutiques, to snack shops. After the pandemic ends, these consumers are expected to continue to prioritize local products because they are increasingly aware that the contribution they make can benefit Indonesian businesses and economic growth. Especially thanks to the support of information technology, now local businesses can also use social media to market their products and interact with customers. The advancement of digital technology can also be utilized in terms of payment, so local businesses operating on the MSME scale can facilitate their business management through cashier applications and non-cash payment features.


Consumer behavior is not permanent, but changes according to conditions and needs. Be a smart and sensitive business actor so you can maximize the quality of products and services.


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