Regardless of what business sector you run, your business must provide products, both goods or services that customers can use to meet their needs and desires. These products represent your business brand. Hence, the more customers who use your products and services, the more popular the brand will be.

[Also read: Predicted to Become a Post-Pandemic Trend, Here is How to Start an Ecotourism Business]


Of course, making your business brand known to many people is not enough. You see, you also have to show potential customers that using the products and services that you provide is something they shouldn’t miss. Well, to convince him, you need to build a good business reputation. Come on, find out what are the reasons for building a business reputation!


What is business reputation?


As a business owner, you certainly understand how your business is and how you introduce your business to others. However, the views you have are not necessarily the same as what other people think. Well, the reputation of your business is determined by how other people judge your business. This consideration is also influenced by various factors, such as their experience while shopping or what they hear from other people who have purchased.


1. Your business reputation will be considered by various parties


Business owners do have to understand who their target customers are and what strategies they must use to brand. However, business owners should not ignore their business reputation based on the views of other people, from the audience, target customers, customers, community members, staff, to the general public who are not included in your target customer category. Without a good business reputation, it will be difficult for you to take care of business needs with related parties.


2. Business reputation is a reference for you


It is undeniable, a business owner can have difficulty making decisions, especially when faced with unexpected things. However, when a business owner focuses on maintaining the reputation of his business, it will help him to think realistically and focus on growing the business. For example, if recently the quality of your product has received a complaint from a customer when it wasn’t before, then you need to do an evaluation.


3. Whatever you do will affect the reputation of the business


In addition to dealing with various parties, it turns out that whatever the business owner does will also affect the reputation of the business, ranging from decisions, actions, how you interact, and other details. Therefore, make sure to always understand the needs of your customers. In terms of service quality, you can optimize it through the Cashlez Payment Gateway which provides an integrated payment system so that your customers can choose their own preferred payment method, such as QR Payment, installment, QRIS, and online card payment.

[Also read: Indonesian MSMEs Enter the Export Market, Why Not?]


4. Your business reputation is everywhere


Business reputation can be found online as well as offline. From an online perspective, there are various channels that can contain reviews about your business, ranging from social media, marketplaces, to websites. Meanwhile, your offline business reputation can be seen from the experiences of customers who come to the store or shop at the events you participate in.


When customers are satisfied with the products and services at your place of business, they will also have a good impression of your brand. On the other hand, unsatisfactory products and services can also affect brand reputation. Therefore, make sure to always maintain the reputation of your business, besides expanding!

Share : icon icon