The Indonesian government has designated July 10, 2022 as Eid al-Adha. Ahead of this special moment, there are many preparations that can be done, from purchasing sacrificial animals, Muslim clothes, to raw materials for cooking special menus when gathering with family. In addition, not a few also choose to prepare hampers or parcels that are sent to the closest people.


Of course, as a business owner, you also shouldn’t miss the opportunity to take advantage of the special moments of Eid al-Adha. You see, at this moment, you can increase sales through the right Eid al-Adha promo strategy. To find out more about what things you can prepare, check out the following review!

[Also read: 8 Things You Need to Pay Attention to in the Sacrificial Animal Business]


1. Create a fundraiser


Want to invite customers to do good on Eid al-Adha? You can run a fundraising campaign to help people in need. Of course, the fundraising doesn’t have to be huge. A small contribution made will still have a significant impact on the community.

[Also read: 8 Popular Business Ideas Ahead of Eid Al-Adha]


2. Give Eid decorations


To give an Eid al-Adha atmosphere, you can start installing Eid al-Adha decorations, such as images of sheep, diamonds, minarets, crescent moons, and lanterns. Meanwhile, you can also present the Eid al-Adha atmosphere in the design on your business social media. Through this decoration, your audience and customers can enjoy this special moment together.


3. Build interaction with customers


In addition to sending Happy Eid al-Fitr greetings, you can also build interactions with customers on social media, for example through quizzes or giveaway programs. The program can be made based on the theme of Eid al-Adha and you can also offer various prizes such as products that are most sought after by customers. This interaction can not only attract the attention of the audience, but also make your business more known because the brand awareness of your business will increase.


4. Recommended gifts or hampers


Who said that only businessmen for sacrificial animals could make a lot of profit ahead of Eid al-Adha? Those of you who don’t sell sacrificial animals can also do promotions ahead of this one holiday. A simple example is making recommendations for gifts or hampers that your customers can give as a form of friendship to relatives and friends. These recommendations can be in the form of products that you sell.


5. Make greeting cards


Eid al-Adha is a good opportunity for you to make friends with those closest to you. So, don’t forget to prepare greeting cards, both physically and digitally, to be sent to business partners, staff, and customers celebrating Eid al-Adha. You can also post Happy Eid al-Adha greetings on social media and business websites.


6. Special price


On celebration days like Eid al-Adha, of course, many of your customers will be looking for promotions. So, you can also apply discounts on several products in a short period, for example for one week since the Eid al-Adha holiday. In addition, you can also present special offers or flash sales to attract customers’ attention. And to make the buying process more practical, you can present a Cashlez Payment Gateway to accept various types of non-cash payments.


Basically, taking advantage of special moments can indeed be a powerful way for business owners to optimize sales. Therefore, you also need to prepare an effective marketing strategy so that you can reach your target customers.

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