As a retailer, you naturally understand how important strategies are to attract potential customers. The more customers who shop at your place of business, the greater the possibility of your business to grow rapidly. The most important thing you need to remember if you want to get new customers is to understand consumer behavior. After knowing what makes your customers behave in such a way, then you will more easily attract their attention and make them your loyal customers. Now, in order to increase your income, also learn the facts about consumers and their behavior below!


  1. Price is not the only factor of customer satisfaction

A study conducted by Accenture revealed that price is not the main thing that affects customer satisfaction. So, if your retail business prioritizes service quality over price, you should be proud. All you need to do is apply the things you already know so that your customer satisfaction level increases. Basically, you as a retailer really need to understand what your customers’ needs and tendencies are, right? But besides that, you also need to practice it so that your profits can increase rapidly.


  1. Staff training is a must for retail business owner

If you have a retail business, you must understand how important it is to provide training to the staff you recruit. Because with effective training, staff in retail stores can consistently provide good customer service. Before you start giving training, try to tell them why good quality customer service is very useful for them. In addition, you also need to ask them to give a smile, greetings, and assistance to every visitor who comes.


  1. If existing customers are satisfied, it will be easier to get new customers

Maintaining quality of service and level of customer satisfaction can help you to get new customers. So, how do you do it? It is very simple, namely through word of mouth promotion. Customers who are satisfied with your service will share their experiences with relatives and acquaintances. Compared to advertising, this way of promotion is far more influential, because the prospective customers get information from people they already know.


Running a retail business is not an easy thing. Therefore, you must always learn and understand the ins and outs in order to run this business easily. Make Cashlez your business partner that records sales reports in real time so you can access them whenever you need.

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