From Digital to Global: The Hangry Story of Building a Virtual Restaurant  

When you want to order a delivery service, have you ever felt confused about choosing drinks and food? At outlet A, there is the food you want to buy, but the drink you want is in another outlet. Well, the good news is, you don’t have to be in a dilemma anymore. You see, there is Merchant Cashlez which presents a multibrand virtual restaurant, namely Hangry.

Hangry customers can order food and drinks from different brands at once. So it feels like in a food court, right? Before the implementation of the Community Activity Restrictions (PPKM), we met Kenny, Hangry’s Business Development who explained that Hangry was founded in 2019 as a multibrand virtual restaurant.

When it was first established, Hangry focused on the delivery system. Come to think of it, this concept reminds us of a ghost kitchen, doesn’t it? But the difference is, all the brands in the Hangry virtual restaurant are under the auspices of Hangry itself. So, all food and drinks are prepared from the same place. Meanwhile, the food court and ghost kitchen have different locations and partners.

As a food and beverage business that uses a digital system, Hangry has a vision and mission to become part of today’s global society. When looking for lunch, snacks, or drinks, customers immediately remember Hangry. Therefore, to present products and services from brands under Hangry, Kenny and the team have conducted in-depth market research. So, they find out in advance what products will be made.

Not only that, the business development team is also directly involved in product launches as well as managing products up to Hangry’s customers. They also contribute to post-purchase affairs. So, the feedback they get will be reused as learning so that Hangry can develop even better in the future. For example, the presence of the Hangry App to increase customer loyalty. So, customers can collect points from every purchase which can later be exchanged for various attractive prizes.

In addition to presenting a virtual multibrand restaurant, Hangry has also now opened many outlets! According to Kenny, this is intended so that Hangry customers can experience directly enjoying products from Hangry, starting from Ayam Koplo, Dari Pada, San Gyu, as well as its newest brand which was released late last year, namely Moon Chicken. Based on information from Kenny, Moon Chicken is Hangry’s favorite brand, which not only provides chicken wings, but also fried chicken and pop chicken.

As a restaurant that has gone digital, of course Hangry also uses the Cashlez payment solution that can be integrated with the Hangry cashier system. Moreover, Cashlez makes it easy for Hangry customers to make payments. Starting from using credit/debit cards, OVO, GoPay, ShopeePay, LinkAja, you can do it through Cashlez. Not only that, settlement on credit/debit card transactions can also be arranged yourself! From the Hangry team’s perspective, Cashlez made sales even more effective. You see, all transactions have been recorded automatically and can be monitored in real time.

Kenny also added how important business digitization is during the pandemic. Because basically, as long as we are still enthusiastic, there will definitely be many opportunities that we can try. Despite the many challenges, many businesses continue to thrive. And of course, don’t forget to pay attention to health protocols and customer satisfaction and safety. Meanwhile, make sure to always check the health of the team, wash your hands, and keep your distance. Also, periodically disinfect areas that are frequently passed, such as doors and stairs.