The trend of buy now pay later (BNPL) is now increasingly in demand. How not, as reported by market.bisnis.com, by the end of 2021 it is estimated that the paylater payment method will increase by 72.8%. Of course, the presence of a paylater option can be one effective solution to increase financial inclusion.
Moreover, paylaters play an important role for customers to increase convenience when shopping. Therefore, as a business owner, you also should not miss this one opportunity. Let’s find out what are the benefits of providing paylater payments for your business!
Customers are priority in business. When you want to grow your business, you should also consider your customers. Of course, you can do this through the provision of the paylater feature. You see, your customers can transact instantly. You can also build good relationships with customers because customers know that you can provide the service solutions they need.
It is undeniable, the price of the product is indeed one of the main factors that determine whether customers will shop or not. If the price of the product does not match the available budget, of course they will tend to immediately cancel the transaction. However, if you offer a paylater payment feature, of course your customer can more easily buy the goods he wants. That way, you can increase transactions at the place of business.
Indeed, today’s customers, especially millennials, tend to be more interested in shopping online. Without coming directly to the store, they could look around for their belongings and wait for the courier to arrive. However, it does not mean that online shopping can immediately make them comfortable. Those of you who have businesses must improve their shopping experience so that they can continue to shop at your online shop.
The paylater system allows users or buyers to pay in certain tenors, such as 3, 6, 9, and 12 months. This facility can make transactions made much more affordable. Therefore, it is not surprising that business actors can get many new customers. You can also see the tendencies of these customers, for example based on the choice of payment tenor or the type of goods that are usually sought.
If your store provides valuable items such as electronic goods or jewelry, the implementation of buy now pay later can also be one of the main factors that support increased sales. You see, the existence of a paylater scheme allows you to offer these items more easily. Customers will also feel more comfortable when making decisions because the transactions they make do not have a big impact on their cash flow.
Both customers and sellers can benefit from the buy now paylater solution. Therefore, you must use this opportunity optimally. Want to provide the paylater feature more easily? Just #Cashlezin! In the Cashlez App, there are various non-cash payment features that you can use, including paylater features such as Kredivo, Indodana, and Atome. It’s #EasywithCashlez time!