As we know, not a few SMEs have been affected by the Covid-19 pandemic. However, this does not mean that MSME actors have to give up because there will be many opportunities that MSME actors can get if they switch to digital. Unfortunately, as reported by, only 18 percent of the total MSMEs have utilized digital platforms.

Basically, digitalization at the level of micro and small-scale business actors has only occurred in the last few years. Meanwhile, there are still many MSME players who rely more on traditional business strategies, for example, such as only focusing on physical stores. However, maintaining a business the old way, especially in the midst of a pandemic, will certainly be very challenging.


How to Maintain Business in the Midst of a Pandemic?

Running a micro and small business during a pandemic requires two important things. First, you must ensure that the business is run according to the applicable health protocols. Second, you also need to focus on adapting to new habits so that your business can reach the desired target. Especially in a pandemic like today, MSME players need to realize the importance of optimizing technology such as payment gateway services.


Regulating MSME Strategy in the Pandemic Period

Of course, the continuity of your business is greatly influenced by what you do. Therefore, it is very important to set the right strategy so that your MSME not only survives, but can also develop. Make sure you also avoid some of the following mistakes that can hinder your business!


1. Not optimizing digital marketing

During the pandemic, many MSMEs have started marketing their products online. Through a digital marketing strategy, you can expand opportunities to increase sales. Not only that, the online presence of MSME businesses also helps business actors like you to build good relationships and increase customer loyalty, not just relying on short-term profits. Therefore, make sure your business is active on social media!


2. Not studying technology that supports business

In this all-digital era, there are many opportunities that micro and small business actors can take advantage of to develop, for example through the cashier application. Unfortunately, there are still many MSME actors who have not accessed this technology. In fact, by using applications for business, you can run your business more efficiently. If you had to spend time recapitulating sales, now you can monitor sales data in real time through Cashlez Reporting.


3. Not backing up data regularly

The main purpose of backing up data is to store important data. This is done in anticipation of a system error or drive failure. You can back up data manually or using an automatic backup solution. Regardless of what you choose, the most important thing is that you have a backup of your data so you don’t lose any important information related to your business. Well, make sure you also pull the data on the sales report in Cashlez Reporting too, because the data is only stored for four months!


4. Don’t make any effort

It’s a good thing to be optimistic and believe that you can get through any challenge. However, keep in mind that you also have to work to get through it. Because without a change in yourself and your business, the situation you face will not change. It is natural for you to feel worried and anxious. However, only you can overcome this. Don’t hesitate to seek the help you need, for example, such as business capital to increase business productivity.


A pandemic is not something we can avoid. However, instead of just limiting ourselves, wouldn’t it be better if we could introspect?

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