Every business owner certainly wants his/her business to grow, for example by increasing sales or by increasing the variety of products being sold. In addition, the progress of a business can also be done by expanding the reach of the business through exports. However, aren’t exports usually carried out by business actors whose business scale is already large? Basically, every business actor, including MSME players can also penetrate the export market. Come on, follow these tips so that your business can go international!


  1. Which country do you want to export to?

Just as customers have different tastes, every country has different tendencies. Hence, you need to know which countries need your products. Not only that, knowing the destination country also makes it easier for you to learn about export regulations in that country. You see, there are some countries that prohibit exports for certain types of products.


  1. Product quality must be guaranteed

As we know, competition in the business world is very fierce. Not all business actors can export their products. Only high quality products can be accepted by the export market. Therefore, periodically evaluate the products you sell. Is the product in accordance with customer expectations? It would be great if you could get immediate feedback from customers.


  1. Increase brand awareness

In running a business, you shouldn’t just focus on sales. Also think of strategies to attract potential buyers. One of the things that you must do is build brand awareness through creating unique and easy to remember logos and product names. Well, here is your chance to grab the customer’s attention!


After learning the tips to penetrate the export market, of course you also need to know, what does an exporter need? Reporting from exportindonesia.com, there are several things you need to prepare when you want to export, namely:

1. Business permit

The business license that you need to have when exporting is a business license or a trade business permit (SIUP) which you can take care of at the nearest Licensing Service. In addition, you also need to prepare a Business Identification Number (NIB) and Taxpayer Identification Number (NPWP). If the product you are selling includes goods whose exports are restricted, you also need to take care of other business permits.
2. Understand the types of export goods

Based on the Regulation of the Minister of Trade No. 13 / M-DAG / PER / 3/2012 about General Provisions in the Export Sector, there are several types of export goods, namely free export goods, goods whose export is limited, and goods that are prohibited from exporting.
3. Export documents

When you want to send goods abroad, you need to prepare several documents such as invoices and packing lists, Export Declaration of Goods, export permits if your product is an export-restricted item, Bill of Landing if shipping is made by sea, and Airway Bill when shipping done by air.


Meanwhile, the Indonesian Government has also provided business actors with various facilities in the export process, for example, such as a Certificate of Origin (COO), export socialization services, and export financing.


It’s not just certain business actors who can sell their products overseas. As an MSME player, you can also show the advantages of local products in the international arena. Moreover, as reported by merdeka.com, the export rate of MSMEs is still low, which is around 14%. Come on, start your contribution to Indonesia!

Share : icon icon