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The rapid advancement of digital technology makes it easier for buyers to order goods and services from business owners online, for example through the marketplace, e-commerce, social media, and instant messaging applications. Although the trend of online shopping is increasing, it does not mean that people no longer like offline shopping. Moreover, offline shopping can also be a way for customers to enjoy a relaxing time after work or school.


If you want to provide offline shopping services, of course you must own or rent at least one place where customers can visit. In the physical store, your customers can browse the products that you provide. In addition, they can also ask directly for information related to the types of products that are of interest to them.

[Also read: In Fact, These Are 6 Reasons Why Offline Shopping Is Still Popular]


Physical Stores Still Needed to Support Omnichannel Sales


Of course, the business owner’s decision to open a physical store should be made based on sound judgment. For example, the business owner wants to implement an omnichannel sales strategy so that he doesn’t rely on just one platform. In addition, the decision to provide offline shopping services can also be influenced by the type of business. Moreover, there are types of businesses that require direct interaction between customers. The following are some examples of business sectors that still use offline business services to make sales.


1. Retail Store


Although it can be run online, many retail stores, such as stationery or clothing stores, still provide offline business services. When customers come directly to a retail store, they can make sure whether the type of product they buy is appropriate or not. In addition, usually retail stores also provide special promos for customers who bring membership cards when shopping. In addition, customers can also make non-cash payments easily at shops that provide Cashlez Payment Gateway.


2. Groceries Store


Daily necessities such as soap, toothpaste, and basic necessities are included as items available in online stores. However, not a few customers still want to shop directly at the store because they want to shop regularly, for example once a month. In addition, when shopping directly, customers don’t have to wait to get the items they need.

[Also read: Understanding Customer Needs to Make Business Grow]


3. Stores that provide specific products


Businesses that provide certain products, ranging from furniture, gadgets, flowers, to vehicle spare parts also often have their own outlets that potential customers can visit. Not infrequently, customers who come directly to the outlet aim to see firsthand the goods they want to buy. In addition, they can also consult with the store to find out the most suitable type of product.


4. Service Industry


Industries that provide services, such as restaurants, hair salons, and workshops, of course, must have a physical location. You see, service providers in this field cannot transfer their business online. However, service providers can also provide home service if their customers cannot come directly to the location.


5. Department Store


Compared to other physical stores, department stores are larger in size. You see, department store visitors can find various types of products, such as perfumes, cosmetics, soaps, to clothes. In department stores, these products will usually also be arranged based on customer criteria, such as women, men, and children. Not infrequently, the products that are sold can also be tried first.


To open a physical store, you will indeed need additional preparation, such as location, operational costs, and staff salaries. However, the physical store can also increase your business potential to grow and reach more customers. So, are you planning to open a physical store or rely on an online business instead?

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