As we know, there are still many of us who think that MSME entrepreneurs face difficulties in promoting their business, different from macro business actors who can put up promotional materials in various places. However, thanks to advances in information technology, MSME players can now access online media while introducing their products there.


If you are one of the MSME owners, then you need to do some research to find out what type of promotion suits your business. Indeed, studying customer trends can be a challenge for businesses. You may experience trials and errors until you finally find the ideal strategy. So, to make your promotion run more effectively, follow the 8 SME promotion tricks below.


  1. Get to know who your audience is

You can effectively promote if you can understand your customers. Therefore, you need to find out which categories of customers have the potential to buy your products. In addition, you also need to consider, what types of products and services that will make them interested and that can make them uncomfortable.


  1. Explore and learn relevant information

During your business, you can use the experience of dealing with customers as a lesson to improve the quality of products and services. Use a personal way of communicating to customers and provide updated information when there are promos or other special offers.


  1. Determine your goals

In order for you to be able to promote efficiently, you must first identify your customers and the type of business you run. Create short-term goals that you want to achieve after you promote your efforts. That way, you can measure, whether the type of promotion that you are doing is right or needs to be changed.


  1. You don’t need to do all marketing strategies

When you want to create a marketing strategy, you might find many references about how to promote MSME businesses. However, it should be remembered that not all methods are suitable to be applied to MSME businesses. You need to sort out which types of promotions are suitable, for example using promotions through social media if your target customers are millennials .


  1. Use the website

In the digital age, MSMEs also rely on websites to reach their customers more easily and more broadly. Likewise with customers, they can access information about the products they need more practically. Moreover, the website can also be a medium for you to spread promotions or other interesting activities for customers.


  1. Take advantage of search engines

Like websites, search engines can also help local businesses to develop more. Therefore, if you have a website, you also need to pay attention to the use of several keywords related to your business. This will help your business be easier to find when people use search engines.


  1. Actively using social media
Social media such as Instagram, Facebook, LinkedIn, and Twitter have become effective means to connect MSMEs and customers. Through social media, MSMEs can promote their business and create a variety of content related to the products and services they provide. Of social media, you can also collect data!

      8. Ask customers to give a review

Effective promotion of MSMEs can you do through the reviews given customer. Especially as we know, the word of mouth strategy is still a very influential promotion method. Therefore, you also need to be active to ask your customers to give their reviews through social media.


The eight tips for promoting MSMEs above are strategies for business people to market their products without using too large a budget . However, the key to the success of a promotion is understanding who your audience is and what they need. What is your current MSME promotion strategy?


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