Investment or what is also often referred to as investment is one of the economic activities that aims to increase profits. This investment can be done in various places, from institutions to objects such as gold. Meanwhile, someone who makes an investment will be referred to as an investor.


Of course, investing is not just for self-interest. The business that you run can also get many benefits if you make the right business investments. So, what are the types of business investments that you can run? Find out the explanation below!

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1. Emergency Fund


Perhaps, through current trends and conditions, you can predict how your business will develop in the future. However, you need to remember that these predictions are not certain. Other possibilities that you never thought could happen.

As a wise business owner, you should anticipate through preparing an emergency fund. These funds must be kept and should only be used when there is an urgent need. For example, you need money to renovate a damaged business place.


2. Promotion online


Digitalization has grown rapidly and made our habits change. If previously shoppers would come to the store to get the items they needed, now they can directly place orders practically through their smart phones.

This trend of course also affects the way business owners promote their products. There are various types of promotions that are effective in reaching target customers. For example, you can allocate the funds you have to place ads on your business’s social media.

[Also read: 7 Things Young Entrepreneurs Must Understand]


3. Product development


What factors can make a business increase? The answer, of course, can vary, but one of the factors that you must apply is product development. When your product attracts customers, your opportunity to grow will also be even greater.

The development of the product must first require research. The goal is to find out what kind of product the target customer needs. In addition, you also have to consider the price range.


4. Fund management


The smooth running of a business cannot be separated from the ability of the business owner to manage the available funds. Therefore, you need to invest for the benefit of managing funds, for example through the services of an accountant. Entrusting the management of funds to experts will help you to use funds effectively.

In addition to accounting services, you can also take advantage of Cashlez Reporting which helps you reconcile business income. So, instead of wasting a lot of time doing bookkeeping manually, you can save time.


5. Practice to increase skills


Even if you don’t have a formal education, that doesn’t mean you can stop learning. Moreover, in the midst of intense business competition, presenting an innovation is an obligation so that your business can survive. Hopefully, the business you are running will also develop to be better than before.

To bring innovation and other developments, you will need new skills as well as hone existing ones. So, in addition to learning about business skills, you can also explore other things such as techniques for taking product photos. Well, you can get opportunities to learn these new skills through!


Basically, investment does not only refer to a few types of products. Other useful things that you do can also be a form of investment to make your business grow. That’s why you should always be open to learning new things and practicing your skills through!


This blog is a collaboration between Cashlez and Luarsekolah.

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