A business can not only have an impact on its owners, staff, and customers, but also on other aspects such as the environment and society as a whole. Therefore, the business that you run is expected to be able to contribute through the implementation of sustainable business or sustainable business. Not surprisingly, as reported by ekbis.sindonews.com, a survey conducted by PwC shows an increase in the number of businesses that integrate sustainability.

Meanwhile, one of the things that can be done to implement sustainability is through the principles of ESG (Environmental, Social, & Government). Moreover, ESG has also become one of the company’s focuses to adapt during the pandemic. However, keep in mind that this sustainable business implementation step is not only focused on overcoming the impact of the pandemic, but also planning future business strategies.


In the business world, what is meant by sustainability?

So, in the business world, a sustainable business is a business that has a positive impact, both on the community, the environment, and society as a whole. Meanwhile, sustainable business can be categorized into two, namely the influence of business on the environment and the influence of business on society.


What is the purpose of implementing sustainable business?

Through the implementation of sustainable business in the company’s strategy, it is hoped that the company can make a contribution. So, when you and your entire team can carry out your responsibilities well, it means that your business has already provided benefits to the community and the environment.

A sustainable business will consider economic, social and environmental factors when making decisions. Then, these business people will monitor the impact of their decisions so that they can ensure that the decisions they make are the right ones. For more details, let’s look at the explanation of the 3 factors that must be considered when applying the following sustainable business principles!

1. Environmental Factor

Based on this point of view, sustainable business must include activities that support the preservation of the environment and natural resources. For example, you can take simple steps to minimize paper usage through the Cashlez Application. After transacting with customers, you just need to send the e-receipt via SMS.

2. Social Factor

From a social point of view, a sustainable business is a business that can implement social responsibilities, such as ensuring to use quality suppliers.

3. Economic Factor

As we know, business profit is one of the crucial things to ensure the sustainability of a business. Therefore, as a business owner, you must look for strategies that can support business growth, recruit the best staff, and generate profits in the long term.


Why is it important for business people to implement sustainability?

In addition to contributing to facing today’s challenges, implementing a sustainable business will also affect the success of your business. You see, when you focus on a sustainable business, indirectly you have shown a professional attitude and concern for all parties.

In addition, the sustainability principle will also motivate you and your team to align the company’s goals, mission, and values so that the entire team can not only contribute to building, maintaining, and enhancing business reputation, but also meeting customer needs while discovering new opportunities. for business development.


So, the principle of sustainable business is not only carried out for the benefit of one party, but the interests of all parties so that all of us can improve the quality of our lives. What sustainability principles have you applied to your business?


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