To make your website brand appear on the Google Search Engine search engine, you must optimize Search Engine Optimization (SEO). However, of course there are surefire tips so that SEO optimization can improve your ranking and website.


As we know, many people can use Google to search for all information because it is considered quite simple and fast.


Simply type the desired keywords in the search box, Google will automatically bring up data and information related to these keywords.


With so many functions of Google making people use it for various purposes, one of which is most often done is to help your business.


With all these advantages, it is important for us to optimize SEO, which is one of the online marketing methods to increase traffic or visitors to our website.


Because, the higher the ranking in Google search results, the more website traffic you get.


Therefore, Lifepal invites six business actors to collaborate in the “Improve Your SEO to Increase Website Organic Traffic” webinar activity.


There were 6 SMEs/UMKM/Startups who joined this webinar, namely Sertifikasiku, Ultraindonesia, Tekenaja, Siklus, Cashlez and Sociabuzz.


In this webinar, the material was presented by the Head of SEO, Dudung Rahmanto and SEO Specialist Lifepal, Tama Andy who explained how to optimize your website’s SEO so that it can be detected by Google search engines.

How to Optimize SEO

By using search engine algorithms, you use to promote your business so that it can be known by many people.


One way that can be done to attract attention is to build brand awareness on the internet. You can optimize SEO in the context of digital marketing.


Optimizing SEO can help your business to be easily searchable on the internet by searching for certain keywords.


Well, to be able to realize this strategy, of course the first step you have to do is create a website. After that, have good and highly informative content.

The Most Appropriate Steps to Do

The following are four steps you can take to improve and optimize the use of the internet as a promotional medium and increase your website rankings:


  • Find the problem
  • Written content
  • Multimedia content
  • Creating content


To create quality content, you must look for related articles based on 5 W 1 H = What, Where, Why, Who, When + How.

Personal Branding

Taking advantage of the opportunities that exist in internet marketing to support all the needs of business actors can provide various benefits, including:


  • Measure the extent or extent of "you" visibility on search engines
  • Explore the huge potential that can be exploited through content and SEO.

Optimizing Your SEO with Topic Cluster

Google and other search engines have modified their systems to cater to topic-based content searches to educate readers on keywords to rank for.


This topic cluster really helps organize your content according to a specific niche, one of which is insurance, neatly and thus puts you on the fast track to the first page of Google.

How to Create a Topic Cluster

To help optimize SEO for your website, there are three ways to create a topic cluster.


1. Main Topic

All topic clusters start with a main topic or pillar page, which covers a common subject.


These pillar pages should be comprehensive and detailed, and the content should be lengthy. For example, it could be a how-to guide that shows you how to do something or a master guide.


Guides should be easy to read and well structured with subtitles and links to other related topics and pages.


Meanwhile, content clusters are supporting articles for pillar pages. The article should always link back to your pillar page and should be related to the content of your pillar page.


This article could be shorter and less in-depth, but it still needs to be well structured and easy to read for both humans and Google.


By doing this, you help prospects to continue to trust your business, and your business brand.

2. Using Keywords

Fixed keywords Although topic clusters are the latest SEO technique in the digital marketing world, this doesn’t mean that you should ignore and forget about your target keywords.


Optimizing content and web pages around your keywords is still a must.


As soon as your topic cluster is created and your target keywords are completed, you can now update and optimize your pages and content in your cluster.

3. Provide Links or Hyperlinks in Related Content

Links or hyperlinks become the unifier of your topic cluster. To do this, you have to add internal links from every single content cluster to your pillar page to let Google know that everything is related.


With this step, it will create a topic cluster that can show the Google search engine, that this content is connected and interrelated with each other.


That’s the most powerful SEO optimizing guide to help improve your rankings and your website.


Article source


This article was written by the Head of SEO and SEO Specialist of, Dudung Rahmanto and Tama Andy as part of the collaboration with


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