It has been more than one year that the SARS-CoV-2 case has appeared in Indonesia, since March 2020 to be precise. Not a few industrial sectors have been affected by this pandemic, one of which is the tourism and hospitality sector. Reporting from The Association of Indonesian Hotels and Restaurants (PHRI) predicts that this year, the tourism and hotel industry has not yet recovered. According to the PHRI Secretary General, Maulana Yusran, the national average occupancy rate is only 35% at the highest. In addition, the selling price per night has also decreased between 30% -40%. So, what steps can be taken to restore the tourism sector? Reporting from, here are the strategies for restoring the tourism sector in 4 countries!


1. Greece

Greece continues to prioritize health protocols in its recovery efforts for the tourism sector. Therefore, it is not surprising that every policy there is based on an epidemiological perspective. In addition, there are also details of health protocols in each tourism sector, from hotels, tour buses, vehicle rental services, and tourism transportation vehicles.


The local government will ensure that Covid-19 cases that occur around tourism can be handled quickly and will not be spread. Meanwhile, to restore the tourism sector, the Greek government has also provided incentives in the form of reducing rental costs by 40% since August 2020. Seasonal workers in the tourism sector also get incentives.


The government’s efforts to encourage the growth of the tourism industry are not only carried out on the side of workers and business actors, but also on the side of tourists. Not surprisingly, the Greek government distributes vouchers to stay at hotels to attract domestic tourists. This is also because the hotel industry is the most affected industry, where hotel occupancy rates only reach 30% -50%.


2. Singapore

The recovery of the tourism sector in Singapore has been carried out since Singapore opened its economy in stages since the second half of 2020. To provide safe tourism in the midst of the pandemic, Singapore involved several tourism stakeholders in Singapore. Since January 25, 2021, there are 45 tourist attractions, 270 hotels, and 1,686 tourist tours that have returned to operation.


Meanwhile, many tourism industry players in Singapore have also implemented the SG Clean certification as a sign that businesses have complied with high standards in the level of cleanliness in their premises. Meanwhile, the Singapore Tourism Board, known as the Singapore Tourism Board (STB), also offers a Marketing Partnership Program to promote the tourism business.


Support from the STB is also provided in the form of a Business Improvement Plan (BIF) which provides opportunities for business people in the tourism sector to adapt as well as bring innovation. There is also a partnership program between STB and payment gateways, e-commerce players, banks, and travel agents. This aims to increase interest and the number of tourist visits.


3. Spain

The Spanish government has allocated 19.53 billion in funds to restore the tourism sector there. The funds will be used to increase post-pandemic tourism in a safe and sustainable manner. Meanwhile, there is a "Plan de Impulso" strategy which aims to increase the strategic activities there.


To improve the tourism sector, the government launched the "Destino 360 °" campaign, which means the tourist area is 360 ° safe. This campaign is carried out to foster the trust of tourists in safe holiday destinations. In addition, there are also efforts to reactivate the tourism sector, increase the competitiveness of business people in the tourism sector, and carry out marketing and promotion.


The Spanish government will ensure that the health protocol is strictly enforced by the entire tourism industry chain. Some of them are tour guides, hotels, restaurants and tourist information offices. Business owners in the tourism sector can also access Covid-19 prevention guidelines, such as disinfection of rooms and limiting tourist capacity.


4. Italy

As one of the countries hardest hit by the Covid-19 pandemic, the Italian government is working hard to combat this impact, including on the tourism sector. There are policies issued in stages, namely Cura Italia in March 2020, Liquidity in April 2020, Relaunch in May 2020, and August Decree in August 2020. Business actors in the tourism and entertainment sectors also receive direct assistance worth a maximum of 1,000 Euros per business.


The tourism and culture sector also received a flow of funds of 5 billion Euros through the relaunch stage policy. Of the total funds, 2.4 billion Euros will be used for holiday tax credit. This fund will also be allocated in the amount of 500 Euros per family in Italy who will have a vacation abroad until December 2020.


Meanwhile, the Italian government has also implemented a ban on layoffs (Termination of Employment) and tax and utility postponements for business people. This is because the number of Italians working in the tourism industry is quite large, namely 4.2 million people out of 60 million people as a whole. This figure also does not include freelancers and their families who are covered by workers.


Looking at strategies from other countries to restore the tourism sector can help us get new insights to support tourism entrepreneurs in Indonesia. In your own opinion, what are the effective ways we need to do?

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