When running a business, you certainly have to make the right plan. Starting from capital preparation, business equipment, to the products and services provided. Well, this plan is not only needed when you are just starting a business, but also when your business is already running. With a plan, you can manage your business in a more focused way.

Well, so that you know what are the things you need to do next, you certainly have to learn from experience. Therefore, it is important to conduct regular business evaluations. Let’s do a more convenient business evaluation through the following 4 ways!


1. Is your product right on target?

So that you know how your business is growing, try to see the sales you are getting. If, for example, the number of your sales in the current period is the same as the previous period, then it means you need a new strategy. You can prepare this strategy both in terms of products and services.

Find out again, has your promotion method been in accordance with the customer? If you sell watches, for example, you can promote through social media and target an audience in their 20s to 40s. That way, your business can reach more potential customers.


2. How is your customer feedback?

Business profit is not the only thing that determines the success of your business. You see, positive feedback from customers can also indicate that your business is running effectively. And as we already know, word of mouth promotion is still an effective marketing strategy.

So if the customer is satisfied, of course you can get more potential customers. Meanwhile, it’s also important to take customer feedback as a lesson to grow your business. Through the Cashlez PAY feature, for example, customers can choose the non-cash payment they want, such as LinkAja, GoPay, OVO, ShopeePay, credit/debit cards, and many others.


3. What is the finance like in your business?

It is undeniable, financial condition are indeed one of the essential factors in the sustainability of your business. Through Cashlez Premium POS, you can measure your business finances in the profit and loss section. In addition, there is also a weekly sales chart as well as a sales summary.

In addition to looking at finances based on the income you earn, you also need to look at how much you spend on your business. Also pay attention to the assets you have, bills, and other things that have material value. That way, you can find out whether your business cash flow is smooth or not.


4. Has the budget been allocated properly?

In a pandemic like this, not a few business actors have their businesses affected, for example, because they have to adjust the operating hours of their place of business. Therefore, try to look again at how you use your budget for business.

Starting from the use of costs for the purchase of raw materials, operational needs such as electricity and water, as well as other additional expenses. Find out if there are things you can do to reduce the costs. For example, because you are limiting store opening hours, you can also save on electricity bills.


Business evaluation needs to be done regularly, for example once a week so that you can measure business growth correctly. Come on, start learning from the experience and feedback you get!

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