Culinary business can be regarded as one business that will never go out. This is because humans always need food, so there will always be a demand for food. However, in the midst of rapid world development, the culinary business is changing. Now, a lot of food trends have begun to emerge so that competition in this industry is also getting tougher. I wonder what challenges are currently faced by culinary businessmen? Here is the answer!

1. Food purchases are not only done on the spot
When online shopping trends emerge, consumers can certainly buy various items such as home appliances, electronic goods, to children’s toys through various e-commerce sites. On the one hand, not all food and beverage products can last for a period of several days. But on the other hand, customers actually increasingly need services for practical food shopping, especially if they have a solid routine so they don’t have time to stop shopping. Fortunately, thanks to technological advances, there are now several services that allow instant product delivery. So, businesses have the opportunity to continue expanding online.

2. Shifting food tastes
Due to notifications from health and food institutions such as WHO and the FDA regarding high sugar consumption, now many people have begun to reduce the use of sugar in their food and drinks. In fact, there are still many businesses that provide products with high sugar content. So inevitably, it is business people who have to adjust the quality of the product to the tastes of consumers. Some things businesses can do is provide products with low sugar content, products that are produced organically, and products made with natural ingredients.

3. Making higher quality products
If the product sold matches what the customer needs, then the product will certainly be sought after. One way businesses can do to make their products more valuable is to add nutritious raw materials, ranging from vitamins, minerals, to proteins. A simple example is the juice product. If in the past businesses only sold juices made from one type of fruit, now they can offer their customers to buy juice from a combination of two so that their nutrition is more and more.

4. Not fast innovating
Not all culinary entrepreneurs can innovate quickly because usually, an innovation will require a process. Business actors must first make a plan and try the plan. So if the innovations made don’t work, then they need to change the way they process food. In addition to facing trial and error, business operators also need to anticipate competitors who have already introduced similar products. This is where they are encouraged to stay motivated and creative so that their products can be well known in the market.

5. Make products more practical
It’s not just smartphones that need to be easy to use, today’s food should be more practical than before. This means that businesses must be able to process and serve food that is easily consumed. If in the past all heavy food had to be served on a plate, now businesses can also serve food that is ready to eat, namely by modifying the way food is served. Besides food, customers also often look for drinks that are easy to carry anywhere. Moreover, not all customers will enjoy food and drinks directly because some also choose to bring home the products they bought.

Facing changes in business trends is indeed a challenge for business people. However, this does not completely hamper their business as long as they can be open and creative.


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