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Do you plan to develop content about the products and services you provide? Of course, business owners want this content to reach the right potential customers. You see, when your audience has expectations that match what you offer, then the level of sales and retention of your business can increase.


So, to reach the right audience, you must first understand what the audience criteria are that match your business profile. This is the same as when you make a product. You will definitely pay attention to what type of product suits the needs of potential customers. Here are ways that you can use so that you understand your audience better!

[Also read: Having Troubles in Managing a Business Because of Limited Time? Try This!]


1. Start with what you know


When you are just starting to develop your audience, you can search for information based on the tendencies of your customers. Approximately, what is their average age and do they live in a certain area? Apart from that, you can also find out if they consistently respond to your posts. Based on this information, you can start looking for other, similar audiences.


2. Do a survey


Surveys are one way you can do before creating brand content. Basically, this one is an effective way to find out what the audience’s tendencies are. Through survey results, you can see what are the factors that make your audience interested in shopping. So, from the results of the survey, you can evaluate and improve the quality of the content, according to what customers expect. The content that you created earlier will help you to attract the attention of potential customers to use your products and services.

[Also read: Assumptions About Part Time Business, Have You Ever Heard One of Them?]


3. Use tools to analyze


Website and social media analysis tools play an important role in helping businesses understand their audience. You see, the analysis above will explain the customer’s domicile city and how long they spend accessing your content. Not surprisingly, this analysis will help you find information regarding what is interesting to your audience and what doesn’t need to be displayed. This analysis will also show how the audience is growing and whether website and social media traffic has increased.


4. Conduct content tests


As we know, content plays an important role in the marketing process. So, it never hurts to apply an a/b test strategy to the content you create. This will help you see and compare which content is the most influential, both in terms of engagement, adding leads, to sales. This test will also deepen your knowledge about audience tendencies and what they want to get from the content you create.


5. Create a community


As a business actor, you can also build containers that help customers interact with each other. This method can be done by holding regular events so you can get to know your customers well. These events can range from competitions to trainings that help customers increase their knowledge. Interactions carried out in groups will help you find more information about customers. You see, when there is a community event, they will certainly discuss your products.


Businesses need different ways to reach customers. When you expand your audience reach, you can increase your business potential. Moreover, when your audience has become customers, their chances of becoming loyal customers will also increase.

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